The Power of Music in advertising

Music is invariably an after-thought in the creative process, but research shows that great soundtracks can add impact and, consequently, effectiveness to advertising.

This week Dutch website Adformatie writes about The Power of Music in advertising. 

Read more [in Dutch]

The article from Admap is also available online. Read the article in English

A quote taken from the article:

“Music really does matter. Our various research findings suggest that music can make TV advertising work 10-30% harder, so it’s clearly worth spending significant time and money on getting the right track.”

Have a look at our syncs in commercials here. 

Also check out The Missing Sync who produce, compose and license music for all forms of audiovisual communication.